Why START Is Changing?
Most business education stops at information. Certificates, finished modules, and logged-in hours are easy to track—but they don’t prove you’re running a real business.
START is shifting from education-first to proof-first.
Instead of rewarding lesson completion, we now evaluate what you build in the real world: the systems you operate, the customers you serve, and the public presence you’re willing to stand behind.
The START Build System™
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Learn
Build
Verify
Train on the real-world skills and business decisions required to launch and operate a legitimate, working company — not abstract theory.
Form your entity, build the operating systems that run your business, from your offer and service delivery to internal operations and professional communication.
Submit verifiable evidence of real business activity — including assets, operating systems, and public presence — for formal review and endorsement.
What It Means to Be Endorsed by START?
START endorsement signals that your business meets a clear, verifiable operational standard.
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Being Verified by START is not a completion badge.
It is a public designation of legitimacy.
A START Verified Business is recognized as a company that has moved beyond intention and into documented execution — with real systems, real operations, and a real public presence.
This verification signals to customers, partners, and institutions that your business meets a professional standard of structure, transparency, and operational readiness.
Founders Intake Is Open
START is selecting a limited group of Aspiring Founders and early-stage businesses to become the first public listings in the START Business Directory.
If you’re serious about building a durable, verifiable business—not just collecting more information—this is where you begin.